Zade Zafar

Zade Zafar, from Alpharetta, Georgia, is a Fine Arts major with a concentration in graphic design. He grew up around skilled artists and became interested in pursuing an art career in high school, focusing in on graphic design in his senior year. He utilizes stark and bold colors to draw interest to the subject of his designs. His design work has lead him to work with local government chambers, national conferences, and several non-profit organizations.

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Artist Statement

2075

My work as a designer is a representation of the progression of the world and the effects of this progression. I am researching advertising, aesthetics, and fashion trends in the past and present. Furthermore, I am reviewing how they have continued today and predicting how they could look in the future. I invite the viewer to utilize their perspective on these trends and the world to determine why the elements in the work exist as they are.

I have created a space based on my research which contains my vision on the future of technology, fashion, and advertisement. I put together the space and every one of its elements from my own hypothesis on how the world will look. All of these elements of fashion, technology, and advertising combine to create a mundane space that is a small part of this predicted future.

My artwork reflects my vision of the future but is open to interpretation by the viewer. I implore the viewer to enter the world this space presents and use their insights and beliefs to experience it.

Project Description

My advertisements and designs are based on research on how marketing, advertising, and fashion trends could change in the future, focusing on the year 2075. I use animation, photography, and vector graphics to create colorful and edgy images that convey my idea of how this future could end up. My artwork and its elements reflect my vision of the future but are open to interpretation by its viewers

This video shows the theoretical style of fashion advertisements being used in the year 2075 for fictional company “Eclipse”. The ads are different in the tone and colors in order to differentiate between the styles of clothing being shown, but carry elements that tie them together. The included glitches are there to simulate how a screen malfunction could take place in the real world that the advertisements would be showing in.

2075 Video