Research Publication Title

Producing for Digital Media

Major

Mass Communication

Faculty Mentor(s)

Angela C. Criscoe

Abstract

In the Producing for Digital Media capstone course our team of strategic communications and production students took on two clients, the Eatonton-Putnam Chamber of Commerce and the Milledgeville Film Festival. Our goal throughout the course is to actively engage the community through video, visual elements, social media and other public relations activities. In providing these services we are seeking to increase audience exposure and cultivate relationships between each client and their target community. When we began working with the Eatonton-Putnam Chamber of Commerce their primary need was to better the quality of their business highlight videos series, known as ÒChamberTV.Ó Research on local businesses being featured in the monthly webisodes was conducted to identify how to best reach their target market. Based on this research, scripts were developed to highlight business highpoints, attract customers and create video content. In order to satisfy the needs of the Milledgeville Film Festival, our team of 18 will have spent a minimum of 400 hours total over a three month period. On the strategic communication side, specific team members have taken on the task of research and design in order to produce an eye-catching sponsorship deck to market the festival to potential donors and generate funding. The production team has put together a promotional video to be aired on various social media outlets. Between March and the time of the festival (April 15-19, 2015), additional promotional material including contests, social media posts, and videos will be implemented to generate buzz. We believe our combined efforts will result in client satisfaction and increased knowledge amongst target audiences.

Start Date

10-4-2015 1:15 PM

End Date

10-4-2015 2:15 PM

Location

HSB 209

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Apr 10th, 1:15 PM Apr 10th, 2:15 PM

Producing for Digital Media

HSB 209

In the Producing for Digital Media capstone course our team of strategic communications and production students took on two clients, the Eatonton-Putnam Chamber of Commerce and the Milledgeville Film Festival. Our goal throughout the course is to actively engage the community through video, visual elements, social media and other public relations activities. In providing these services we are seeking to increase audience exposure and cultivate relationships between each client and their target community. When we began working with the Eatonton-Putnam Chamber of Commerce their primary need was to better the quality of their business highlight videos series, known as ÒChamberTV.Ó Research on local businesses being featured in the monthly webisodes was conducted to identify how to best reach their target market. Based on this research, scripts were developed to highlight business highpoints, attract customers and create video content. In order to satisfy the needs of the Milledgeville Film Festival, our team of 18 will have spent a minimum of 400 hours total over a three month period. On the strategic communication side, specific team members have taken on the task of research and design in order to produce an eye-catching sponsorship deck to market the festival to potential donors and generate funding. The production team has put together a promotional video to be aired on various social media outlets. Between March and the time of the festival (April 15-19, 2015), additional promotional material including contests, social media posts, and videos will be implemented to generate buzz. We believe our combined efforts will result in client satisfaction and increased knowledge amongst target audiences.