Research Publication Title

Crowdfunding and the Media: An Examination of News Coverage on Crowdfunding Operations

Major

Mass Communication

Faculty Mentor(s)

Mary J. Land

Abstract

This study will examine how the popular press portrays crowdfunding campaigns and why the press chooses to cover the campaigns that it does.Crowdfunding is a fundraising method that uses the Internet as its main platform in order to raise money for a wide range of enterprises.A content analysis approach will be used to analyze media coverage of specific crowdfunding campaigns as well as crowdfunding as a whole. This research will use Media Framing Theory to analyze the media's objectivity versus subjectivity when reporting on crowdfunding. The theory will also serve as a tool to examine how morality and emotion contribute to the overall appeal and popular press portrayal of the crowdfunding topics that received coverage.

Start Date

10-4-2015 2:30 PM

End Date

10-4-2015 3:30 PM

Location

HSB 209

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Crowdfunding and the Media: An Examination of News Coverage on Crowdfunding Operations

HSB 209

This study will examine how the popular press portrays crowdfunding campaigns and why the press chooses to cover the campaigns that it does.Crowdfunding is a fundraising method that uses the Internet as its main platform in order to raise money for a wide range of enterprises.A content analysis approach will be used to analyze media coverage of specific crowdfunding campaigns as well as crowdfunding as a whole. This research will use Media Framing Theory to analyze the media's objectivity versus subjectivity when reporting on crowdfunding. The theory will also serve as a tool to examine how morality and emotion contribute to the overall appeal and popular press portrayal of the crowdfunding topics that received coverage.