Research Publication Title

Emotions and Crowdfunding: The Effect of Emotional Appeals on Benefaction

Major

Mass Communication

Faculty Mentor(s)

Mary J. Land

Abstract

This study focuses on how emotional appeals affect the success of crowdfunding campaigns. Crowdfunding is an Internet-based fundraising approach where money is raised by a large number of people. This study will look at GoFundMe.com, and the research will focus on the ten categories in which emotional appeals are most prevalent on that platform: Animals, Family, Charity, Community, Medical, Volunteer, Emergencies, Education, Memorials, and Faith. Within each campaign, the type of emotional appeal will be defined based on the type of content.

Start Date

10-4-2015 2:30 PM

End Date

10-4-2015 3:30 PM

Location

HSB 209

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Apr 10th, 2:30 PM Apr 10th, 3:30 PM

Emotions and Crowdfunding: The Effect of Emotional Appeals on Benefaction

HSB 209

This study focuses on how emotional appeals affect the success of crowdfunding campaigns. Crowdfunding is an Internet-based fundraising approach where money is raised by a large number of people. This study will look at GoFundMe.com, and the research will focus on the ten categories in which emotional appeals are most prevalent on that platform: Animals, Family, Charity, Community, Medical, Volunteer, Emergencies, Education, Memorials, and Faith. Within each campaign, the type of emotional appeal will be defined based on the type of content.