Event Title

Research in Animal-Based Crowdfunding Projects

Major

Mass Communication

Faculty Mentor

Mary J. Land

Abstract

This research study examines what variables make an animal's crowdfunding site successful. A successful project is one that has reached its monetary goal. This study examines which type of animal based crowdfunding projects are most successful by analyzing specific variables on the profile, from type of animal to category of project, ultimately determining which variables make animal projects successful. This study analyzes the successes and failures of this growing category of crowd funding through quantitative research of content analysis of three websites, GoFundMe, IndieGoGo, and LoveAnimals. The sample consists of 395 total evaluated animal profiles, 132 per site. Researchers randomly selected every 3rd profile to use a coding sheet to assess the profiles in order to determine the effectiveness of the variables that correlate with successful crowdfunding animal sites. This research provides a further understanding of crowdfunding in general, and a much greater understanding of the factors behind an exorbitant amount of money donated behind animal-based projects.

Session Name:

Practicing Punishment: Confinement and other Concerns

Start Date

10-4-2015 10:15 AM

End Date

10-4-2015 11:15 AM

Location

HSB 201

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Apr 10th, 10:15 AM Apr 10th, 11:15 AM

Research in Animal-Based Crowdfunding Projects

HSB 201

This research study examines what variables make an animal's crowdfunding site successful. A successful project is one that has reached its monetary goal. This study examines which type of animal based crowdfunding projects are most successful by analyzing specific variables on the profile, from type of animal to category of project, ultimately determining which variables make animal projects successful. This study analyzes the successes and failures of this growing category of crowd funding through quantitative research of content analysis of three websites, GoFundMe, IndieGoGo, and LoveAnimals. The sample consists of 395 total evaluated animal profiles, 132 per site. Researchers randomly selected every 3rd profile to use a coding sheet to assess the profiles in order to determine the effectiveness of the variables that correlate with successful crowdfunding animal sites. This research provides a further understanding of crowdfunding in general, and a much greater understanding of the factors behind an exorbitant amount of money donated behind animal-based projects.