Research Publication Title

CosGlamElle: Advertising in Three Women's Magazines Tweets

Major

Mass Communications

Faculty Mentor(s)

Dr. Mary Jean Land

Keywords

women's magazines, Cosmopolitan Magazine, Glamour Magazine, Elle Magazine, Twitter, social media, advertising

Abstract

Social media has created a new space for media outlets to create an active relationship with their community. Through accounts on platforms such as Twitter, old media are challenged to connect with their audience in only 140 characters or less, making message prioritization and article promotion key in each tweet. This study will observe the Twitter accounts of multiple women’s magazines to determine the relevance of commercialism to the content being put out. By performing a content analysis on the Twitter feeds of Cosmopolitan Magazine (@Cosmopolitan,) Glamour Magazine (@glamourmag,) and Elle Magazine (@ELLEmagazine) including the tweet’s original content (as well as additional media within the tweet) this study will attempt to find the bearing of materialism through advertising in the magazine’s online presence. By studying this information through Framing Theory, this study will find what messages women’s magazines are exuding to their followers in those 140 characters.

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CosGlamElle: Advertising in Three Women's Magazines Tweets

Social media has created a new space for media outlets to create an active relationship with their community. Through accounts on platforms such as Twitter, old media are challenged to connect with their audience in only 140 characters or less, making message prioritization and article promotion key in each tweet. This study will observe the Twitter accounts of multiple women’s magazines to determine the relevance of commercialism to the content being put out. By performing a content analysis on the Twitter feeds of Cosmopolitan Magazine (@Cosmopolitan,) Glamour Magazine (@glamourmag,) and Elle Magazine (@ELLEmagazine) including the tweet’s original content (as well as additional media within the tweet) this study will attempt to find the bearing of materialism through advertising in the magazine’s online presence. By studying this information through Framing Theory, this study will find what messages women’s magazines are exuding to their followers in those 140 characters.