Research Publication Title

The Transformation of Teen Vogue

Faculty Mentor(s)

Mary Land

Keywords

Teen Vogue, social issues, political issues, reshape, young women

Abstract

Abstract By researching and reviewing online articles written by Teen Vogue from the past ten years, this study discusses if the magazine -- with the target demographic of girls 18 to 24 -- has begun to reshape the content that they have been producing since 2007. This study examines if Teen Vogue has altered the focus of their magazine from recurring content of celebrities, fashion, and beauty onto social issues and political trends of their target market, especially since the 2016 Presidential election. The rise of social issues such as, feminism, LGBTQ rights, and the Black Lives Matter movement, and political issues such as foreign policy, has had an impact on what young women in society are interested in and what they want to be educated on (Gerl, 2016). Through the Agenda Setting theory and the Community Structure theory this study strives to identify if the teen magazine focuses their content on what the target audience considers as important and relevant information.

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The Transformation of Teen Vogue

Abstract By researching and reviewing online articles written by Teen Vogue from the past ten years, this study discusses if the magazine -- with the target demographic of girls 18 to 24 -- has begun to reshape the content that they have been producing since 2007. This study examines if Teen Vogue has altered the focus of their magazine from recurring content of celebrities, fashion, and beauty onto social issues and political trends of their target market, especially since the 2016 Presidential election. The rise of social issues such as, feminism, LGBTQ rights, and the Black Lives Matter movement, and political issues such as foreign policy, has had an impact on what young women in society are interested in and what they want to be educated on (Gerl, 2016). Through the Agenda Setting theory and the Community Structure theory this study strives to identify if the teen magazine focuses their content on what the target audience considers as important and relevant information.