Research Publication Title

Portrayal of Women and Feminism in the Media

Major

Mass Communication

Faculty Mentor(s)

Dr. Mary Jean Land

Keywords

feminism, portrayal of women, womens rights, women in the media, media, broadcast journalism

Abstract

This research project will examine the portrayal of women and feminism in the mainstream broadcast media. The research will be a content analysis of three major broadcast news stations including CNN, FOX News, and MSNBC. The research will focus on articles featured on these stations’ websites regarding the Women’s March, feminism, and women’s rights. The time period will be from September 2016 to present day, in order to include articles during the 2016 Presidential Election. The sample will include 50 articles from each website (a total of 150 articles). The content analysis will be based on content featuring positive or negative wording or tone regarding these topics. The articles will be placed into categories of positive framing, negative framing, or neutral in order to determine the overall media framing of women and feminism during and since the 2016 Presidential Election.

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Portrayal of Women and Feminism in the Media

This research project will examine the portrayal of women and feminism in the mainstream broadcast media. The research will be a content analysis of three major broadcast news stations including CNN, FOX News, and MSNBC. The research will focus on articles featured on these stations’ websites regarding the Women’s March, feminism, and women’s rights. The time period will be from September 2016 to present day, in order to include articles during the 2016 Presidential Election. The sample will include 50 articles from each website (a total of 150 articles). The content analysis will be based on content featuring positive or negative wording or tone regarding these topics. The articles will be placed into categories of positive framing, negative framing, or neutral in order to determine the overall media framing of women and feminism during and since the 2016 Presidential Election.