Research Publication Title

Gender in Olympic Coverage

Major

Mass Communication

Faculty Mentor(s)

Dr. Mary Jean Land

Keywords

Olympics, New York Times, Gender, media coverage, athletes

Abstract

This research project will feature articles covering the Olympics from The New York Times from 2004 and 2016. A content analysis will cover 97 articles from 2004 and 107 articles from 2016 to examine the difference of gender coverage between the time periods. Variables in the study will include the number of articles that women are covered in, the gender of the writer, and the number of times gender is mentioned in the cut lines for each article. The study will also include variables such as whether or not the family of the athlete is mentioned, whether or not the gender of the athlete is mentioned in the headline, and whether or not a physical description of the athlete was included. Finally, the study will include whether or not the athlete medaled at all during their career. This variable will study how medaling affects coverage of an athlete. The variables overall will further reveal if The New York Times covers gender equally, or if there is a disparity, while also revealing if there is a difference of gender coverage based on time period.

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Gender in Olympic Coverage

This research project will feature articles covering the Olympics from The New York Times from 2004 and 2016. A content analysis will cover 97 articles from 2004 and 107 articles from 2016 to examine the difference of gender coverage between the time periods. Variables in the study will include the number of articles that women are covered in, the gender of the writer, and the number of times gender is mentioned in the cut lines for each article. The study will also include variables such as whether or not the family of the athlete is mentioned, whether or not the gender of the athlete is mentioned in the headline, and whether or not a physical description of the athlete was included. Finally, the study will include whether or not the athlete medaled at all during their career. This variable will study how medaling affects coverage of an athlete. The variables overall will further reveal if The New York Times covers gender equally, or if there is a disparity, while also revealing if there is a difference of gender coverage based on time period.