National Park Service Rebranding: National Park Service Annual Cards

National Park Service Annual Cards Vinyl and Plastic Cards3.37” X 2.13” 2020
These cards are a great way for the National Parks to generate revenue and encourage visitors to explore different National Parks. To create uniformity within the design I used the curves of the logo and mountain ranges of brochure.
My design work focuses on creating a more contemporary and vibrant brand identity for the National Park Service so that more funding can measured and appropriated to the agency. These works include a new logo, symbology, signage, font, and membership cards which all use some of the original iconic shapes of the past National Park branding in order to create some recognition when confronted with these new branding elements. Design works such as, a mobile app and brochure also utilize new technologies to create a more seamless informative experience for visitors. Notebooks, shopping bags, and water bottle designs were also created to be put in National Park gift shops to increase the revenue received from visitors. These uniform brand elements use fluid and organic mountainous shapes along with bright shades of orange and yellow to reflect the joy of visitors when discovering these unique American Landmarks.