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Journal of the Southern AIS


An understanding between information technology (IT) and business units is important to information systems research in that their alignment is critical for organizational performance in the digital environment. Negative perceptions and associated behavioral outcomes can affect group cohesion and effectiveness. The present research uses the lens of stigma and stereotype to explore a notion of non-productive relationships between the IT and nonIT groups. The primary focus of this study is to analyze interviews with IT professionals to explore and identify potential antecedents to stigma. The differences between IT professionals and users are explicated, illustrating the occurrence of stereotyping among and between groups. We found that relationships between the IT and non-IT groups appear to support a notion of differentness. The support of stigmatization between these groups likely exists in interpersonal relationships during situations of stress, cultural differences, and expectations. The existence of different groups ultimately implies a difference in performance.


Information Systems and Computer Science

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