Product recall strategy in the supply chain: utility and culture
International Journal of Quality & Reliability Management
Product recalls have the potential to damage firm and consumer quality reputation. While globalization has brought about various economic benefits, expanding supply chain networks have also made it more difficult for downstream organizations to manage product recall strategy. This study aims to examine the role of culture on a manufacturer's initiation of a recall and the severity of the remedy chosen for the product recall.
Management, Marketing, and Logistics
Schniederjans, D. G., & Khalajhedayati, M. (2020). Product recall strategy in the supply chain: utility and culture. International Journal of Quality & Reliability Management, 38(1), 195-212.