Title

Sustainability paradigm: Perspective of the small retailers

Document Type

Article

Publication Date

1-1-2013

Publication Title

WIT Transactions on Ecology and the Environment

Abstract

The preponderance of academic research examines sustainable behaviour of large US retailers, while research of small retailers in the United States (US) who make a significant contribution to the US economy and collectively have a major impact the natural environment has garnered little attention. Therefore, this study fills a gap in the literature by examining key business decisions as to environment, ecology, and economy. As a key member of the value chain, small retailer in the United States' attitudes toward the built environment, stakeholder pressures, and green marketing decisions are examined. This exploratory study provides important development steps in creating validated measures including the built environment, environmental assessment, economic decision, and supplier/distributor decision behaviours. © 2013 WIT Press.

Department

Management, Marketing, and Logistics

Volume Number

173

First Page

355

Last Page

366

DOI

10.2495/SDP130301

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