Festival Bottle Label
10.64’ x 11.68’ x 11.68”
I will create a branding campaign for Jose Cuervo Tequila that will include three bottle labels, three advertisement posters, a gift package design and a fifteen second advertisement video. By creating different products under the same theme I will be able to showcase my flexibility in the field of graphic design and my ability to create effective marketing materials. By using my Mexican roots, I plan to center my theme around Latino culture and use designs and colors utilized in Latino art. The goal is to have a full branding campaign set and to create an effective marketing campaign.