Hearing Ron DeSantis on the 2024 Campaign Trail

Victoriyah Friend, Georgia College & State University

Abstract

Founded at Georgia College & State University, Trax on the Trail is a website and research project that tracks and catalogs the soundscapes of US presidential campaigns. Our mission is to promote a more critical evaluation of how music and sound shape the public’s perceptions of presidential candidates. To accomplish this goal, we created Trail Trax, a database which allows end users to research the music strategies of individual candidates. At present, our team is closely following the 2024 election. For this panel, the researchers on our vertically integrated project team will offer insights on the music strategies of current (and former) 2024 candidates, including Joe Biden, Donald Trump, Nikki Haley, Vivek Ramaswamy, and Ron DeSantis. Relying on audio visual analysis and digital ethnography, our project brings together diverse disciplinary perspectives to shed light on how candidates articulate their values and vision through the medium of sound. This abstract is a part of Dr. Gorzelany-Mostak’s panel Hearing Music on the 2024 Campaign Trail.

 
Mar 27th, 1:00 PM Mar 27th, 2:00 PM

Hearing Ron DeSantis on the 2024 Campaign Trail

Arts and Sciences Auditorium

Founded at Georgia College & State University, Trax on the Trail is a website and research project that tracks and catalogs the soundscapes of US presidential campaigns. Our mission is to promote a more critical evaluation of how music and sound shape the public’s perceptions of presidential candidates. To accomplish this goal, we created Trail Trax, a database which allows end users to research the music strategies of individual candidates. At present, our team is closely following the 2024 election. For this panel, the researchers on our vertically integrated project team will offer insights on the music strategies of current (and former) 2024 candidates, including Joe Biden, Donald Trump, Nikki Haley, Vivek Ramaswamy, and Ron DeSantis. Relying on audio visual analysis and digital ethnography, our project brings together diverse disciplinary perspectives to shed light on how candidates articulate their values and vision through the medium of sound. This abstract is a part of Dr. Gorzelany-Mostak’s panel Hearing Music on the 2024 Campaign Trail.