Research Publication Title
Emotions and Crowdfunding: The Effect of Emotional Appeals on Benefaction
Major
Mass Communication
Faculty Mentor
Mary J. Land
Abstract
This study focuses on how emotional appeals affect the success of crowdfunding campaigns. Crowdfunding is an Internet-based fundraising approach where money is raised by a large number of people. This study will look at GoFundMe.com, and the research will focus on the ten categories in which emotional appeals are most prevalent on that platform: Animals, Family, Charity, Community, Medical, Volunteer, Emergencies, Education, Memorials, and Faith. Within each campaign, the type of emotional appeal will be defined based on the type of content.
Start Date
10-4-2015 2:30 PM
End Date
10-4-2015 3:30 PM
Location
HSB 209
Emotions and Crowdfunding: The Effect of Emotional Appeals on Benefaction
HSB 209
This study focuses on how emotional appeals affect the success of crowdfunding campaigns. Crowdfunding is an Internet-based fundraising approach where money is raised by a large number of people. This study will look at GoFundMe.com, and the research will focus on the ten categories in which emotional appeals are most prevalent on that platform: Animals, Family, Charity, Community, Medical, Volunteer, Emergencies, Education, Memorials, and Faith. Within each campaign, the type of emotional appeal will be defined based on the type of content.