Research Publication Title

The Relationship Between Personality and Social Media Communications

Major

Psychology

Faculty Mentor

Tsu-Ming Chiang

Keywords

personality types, communication, social media

Abstract

With the advance of science and technology, social media has become a common and even indispensable source for communication. However, public debates about the benefits and potential issues of the social network are polarized. Recent studies suggest that social media is correlated with increased negative emotions, such as depression and dissatisfaction (Miller et al., 2016). These results reflect the functions of social media are multifaceted and thus its impact is inconclusive. Social Media includes forms of electronic communication, after creating online communities, users are able to share information and ideas in public or send personal messages in private. In the past few decades, the amount of research discussing the relationship between communication and social media has flourished. Lengel (1988) reports the communicative pattern of executives were changed due to the innovations in media. The popularity and frequent usage of social media in connecting with others thus have emerged to become an interesting topic for research. The present study is designed to explore the relationship between a person’s personality and communication styles through the scope of online social media. Past research has shed light on distinguishing the characteristics of each communication channels and choosing the right one to enhance the quality of communication effectiveness. However, the personality factor in relation to the use of social media has not been fully explored. The present study is thus designed to examine the engaged level of activities on online social media between three types of personalities: introverts, extroverts, and ambiverts. Data (N=532, Female = 442)) were collected from college students in a larger study through an online survey. The preliminary result shows there were statistical differences between the Face to Face Communication and Interact with Virtual scores. The final detailed results and implications will be shared at the conference.

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The Relationship Between Personality and Social Media Communications

With the advance of science and technology, social media has become a common and even indispensable source for communication. However, public debates about the benefits and potential issues of the social network are polarized. Recent studies suggest that social media is correlated with increased negative emotions, such as depression and dissatisfaction (Miller et al., 2016). These results reflect the functions of social media are multifaceted and thus its impact is inconclusive. Social Media includes forms of electronic communication, after creating online communities, users are able to share information and ideas in public or send personal messages in private. In the past few decades, the amount of research discussing the relationship between communication and social media has flourished. Lengel (1988) reports the communicative pattern of executives were changed due to the innovations in media. The popularity and frequent usage of social media in connecting with others thus have emerged to become an interesting topic for research. The present study is designed to explore the relationship between a person’s personality and communication styles through the scope of online social media. Past research has shed light on distinguishing the characteristics of each communication channels and choosing the right one to enhance the quality of communication effectiveness. However, the personality factor in relation to the use of social media has not been fully explored. The present study is thus designed to examine the engaged level of activities on online social media between three types of personalities: introverts, extroverts, and ambiverts. Data (N=532, Female = 442)) were collected from college students in a larger study through an online survey. The preliminary result shows there were statistical differences between the Face to Face Communication and Interact with Virtual scores. The final detailed results and implications will be shared at the conference.