Faculty Mentors

Amy Burt


This paper focuses on the use of slogans within political rhetoric. The research focuses on the phrasing of the slogan, the connotation and association of the words used within them, and the motivational quality of slogans. Simply stated, this paper is a look into how and why political slogans are successful. The research is directed away from political slogans that are specifically created and used for campaign purposes and instead looks at the political slogans that are less vote-getting in orientation and have been used to shape public opinion or motivate a public action.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.