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Creation Date

2020

Description

National Park Service Notebooks Continued
Vinyl and Notebook
5.5” X 7.25”
2020

This picture is continuation of the notebooks that will be sold within the National Park gift shop. This picture displays both the Grand Canyon and Acadia National Park. Gradients were used in these designs to add depth to the landscapes. These notebooks also display inside pockets which are a continuation of the design on the front cover.

My design work focuses on creating a more contemporary and vibrant brand identity for the National Park Service so that more funding can measured and appropriated to the agency. These works include a new logo, symbology, signage, font, and membership cards which all use some of the original iconic shapes of the past National Park branding in order to create some recognition when confronted with these new branding elements. Design works such as, a mobile app and brochure also utilize new technologies to create a more seamless informative experience for visitors. Notebooks, shopping bags, and water bottle designs were also created to be put in National Park gift shops to increase the revenue received from visitors. These uniform brand elements use fluid and organic mountainous shapes along with bright shades of orange and yellow to reflect the joy of visitors when discovering these unique American Landmarks.

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