Event Title
The Effect of Cognitive Load on Decision Making
Faculty Mentor
Diana Young
Keywords
Diana Young
Abstract
Prior research shows that different levels of cognitive load affect how much individuals are able to attend to different tasks. This research examines the role that cognitive load plays in decision making, particularly how it affects cognitive biases like the hot hand fallacy and gamblers fallacy. Our study utilizes a letter string memory task to induce different levels of cognitive load in a between groups design (high load, low load, and control groups). We hypothesized that under a higher level of cognitive load, participants will show an increased use of such biases during a roulette task. The data will be analyzed by assessing several variables as a function of the different cognitive load conditions. These variables will include average number of chips bet per trial and prediction streaks. Results and implications will be discussed.
Session Name:
Think-Feel-Act: Studies of Cognition, Emotion, and Productivity
Start Date
4-4-2014 10:15 AM
End Date
4-4-2014 11:15 AM
Location
HSB 121
The Effect of Cognitive Load on Decision Making
HSB 121
Prior research shows that different levels of cognitive load affect how much individuals are able to attend to different tasks. This research examines the role that cognitive load plays in decision making, particularly how it affects cognitive biases like the hot hand fallacy and gamblers fallacy. Our study utilizes a letter string memory task to induce different levels of cognitive load in a between groups design (high load, low load, and control groups). We hypothesized that under a higher level of cognitive load, participants will show an increased use of such biases during a roulette task. The data will be analyzed by assessing several variables as a function of the different cognitive load conditions. These variables will include average number of chips bet per trial and prediction streaks. Results and implications will be discussed.