Strategic Marketing Cases: Smallville, Midville, & Grandville
Document Type
Book
Publication Date
2020
Abstract
An overview of case study research and process is followed by eight cases. Each case can be customized to fit one of three community profiles provided in the text. Text is designed for strategic marketing course
Department
Management, Marketing, and Logistics
Recommended Citation
Fontenot, R. (2020). Strategic Marketing Cases: Smallville, Midville, & Grandville. Kendall Hunt Publishing Company.
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