Emotional appeal in recruiting advertisement and applicant attraction: Unpacking national cultural differences

Authors

Jing Han, Tilburg University
Juan Ling, Georgia College & State University
Angeline Lim, NUS Business School

Document Type

Conference Proceeding

Publication Date

1-1-2013

Publication Title

Academy of Management 2013 Annual Meeting, AOM 2013

Abstract

Through two studies across three countries (China, US, and Singapore), we found cultural orientation moderated the relationship between type of emotional appeal used in recruiting advertisements and applicant attraction to firms. Moreover, a job applicant's regulatory focus mediated the moderating influence of cultural orientation. Discussions ensue for theory and practice.

Department

Management, Marketing, and Logistics

First Page

179

Last Page

184

DOI

10.5465/AMBPP.2013.24

Recommended Citation

Han, J., Ling, J. & Lim, A. (41275). Emotional appeal in recruiting advertisement and applicant attraction: Unpacking national cultural differences. Academy of Management 2013 Annual Meeting, AOM 2013, (), 179-184.