Emotional appeal in recruiting advertisement and applicant attraction: Unpacking national cultural differences
Academy of Management 2013 Annual Meeting, AOM 2013
Through two studies across three countries (China, US, and Singapore), we found cultural orientation moderated the relationship between type of emotional appeal used in recruiting advertisements and applicant attraction to firms. Moreover, a job applicant's regulatory focus mediated the moderating influence of cultural orientation. Discussions ensue for theory and practice.
Management, Marketing, and Logistics
Han, J., Ling, J. & Lim, A. (41275). Emotional appeal in recruiting advertisement and applicant attraction: Unpacking national cultural differences. Academy of Management 2013 Annual Meeting, AOM 2013, (), 179-184.