Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing
Document Type
Article
Publication Date
1-1-2022
Publication Title
Journal of Global Marketing
Abstract
We examined public reactions to the U.S. House vote to decriminalize cannabis at the federal level. Using Twitter data, we analyzed public sentiment, top hashtags used, and underlying themes in the discourse. Users with a wide range of profiles were engaged in this chatter, predominantly expressing positive sentiment with various thematic hashtags. The conversations were centered around five major topics: commentary on the House vote, legalization impediment in the Senate, expungement of marijuana-related criminal records, medical use of marijuana, and social and economic impact of the bill. We discussed ethical and regulatory implications for retailing and marketing.
Department
Management, Marketing, and Logistics
Volume Number
35
Issue Number
1
First Page
57
Last Page
75
DOI
10.1080/08911762.2021.1958971
Recommended Citation
Mann, . (44562). Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing. Journal of Global Marketing, 35(1), 57-75.