Taylor Swift's Effect on the Attitudes of NFL Fans
Faculty Mentor(s) Name(s)
Ania Rynarzewska
Abstract
This year’s Super Bowl, Super Bowl LVIII was hosted at Allegiant Stadium in Las Vegas, Nevada. This event took place on Sunday, February 11th. The two teams that competed for the title were the Kansas City Chiefs and the San Francisco 49ers, and the Chiefs came out on top. This year’s NFL season and seasons moving forward are extra controversial as pop culture is brought into the picture. The famous music artist Taylor Swift is now dating the Kansas City Chief’s tight end, Travis Kelce. How is Taylor Swift and her fan base affecting the attitudes of NFL fans around the country? Taylor Swift’s massive audience consists of mostly women; more specifically, young women. This is a demographic that would normally be considered the minority when it comes to those who watch the NFL, and more specifically, the Super Bowl each year. But an estimated of 47.5% of viewers from Super Bowl LVIII were women, around 5 million more than last year. Since Taylor Swift is dating one of the competitors in the NFL, there are hundreds of thousands of extra Chief’s supporters coming from her fan base. The number of women who watch the NFL and view the Super Bowl is rapidly increasing each year, but due to this added controversy there was an all-time high of female viewers for this event. This study was conducted using a mixed methods approach that will begin with an exploratory, qualitative study which will be followed by a quantitative study.
Start Date
27-3-2024 10:00 AM
End Date
27-3-2024 10:50 AM
Location
Magnolia Ballroom
Taylor Swift's Effect on the Attitudes of NFL Fans
Magnolia Ballroom
This year’s Super Bowl, Super Bowl LVIII was hosted at Allegiant Stadium in Las Vegas, Nevada. This event took place on Sunday, February 11th. The two teams that competed for the title were the Kansas City Chiefs and the San Francisco 49ers, and the Chiefs came out on top. This year’s NFL season and seasons moving forward are extra controversial as pop culture is brought into the picture. The famous music artist Taylor Swift is now dating the Kansas City Chief’s tight end, Travis Kelce. How is Taylor Swift and her fan base affecting the attitudes of NFL fans around the country? Taylor Swift’s massive audience consists of mostly women; more specifically, young women. This is a demographic that would normally be considered the minority when it comes to those who watch the NFL, and more specifically, the Super Bowl each year. But an estimated of 47.5% of viewers from Super Bowl LVIII were women, around 5 million more than last year. Since Taylor Swift is dating one of the competitors in the NFL, there are hundreds of thousands of extra Chief’s supporters coming from her fan base. The number of women who watch the NFL and view the Super Bowl is rapidly increasing each year, but due to this added controversy there was an all-time high of female viewers for this event. This study was conducted using a mixed methods approach that will begin with an exploratory, qualitative study which will be followed by a quantitative study.