Outlook on Influencers Receiving PR Packages
Faculty Mentor(s) Name(s)
Ania Rynarzewska
Abstract
This is an early stage research. Companies are now sending extensive PR packages to influencers. Even micro influencers, the ones just starting out, have companies sending them products to hopefully promote on their platforms. It has been said over 80% of consumers trust the opinions of their favorite influencers. Influencers such as Alix Earle have the ability to sell an entire company out of a product for months at a time; solely by the act of showing the audience once in a TikTok video. Therefore, even if the influencer is just showing the product without having used or tried it to give an educated opinion, some consumers have already hit purchase. Some influencers get so many packages that they will give some away to their followers. These products can accumulate and cause a massive amount of waste and plastic wrapping. In this research, we will determine how the general public views this phenomenon. The research aims to address what the effect of PR packages on consumers is. How do followers view influencers who receive these packages in relation to authenticity and credibility? We will be using a mixed method to conduct this research. We will start with exploratory, qualitative and move to quantitative.
Start Date
27-3-2024 9:00 AM
End Date
27-3-2024 9:50 AM
Location
Magnolia Ballroom
Outlook on Influencers Receiving PR Packages
Magnolia Ballroom
This is an early stage research. Companies are now sending extensive PR packages to influencers. Even micro influencers, the ones just starting out, have companies sending them products to hopefully promote on their platforms. It has been said over 80% of consumers trust the opinions of their favorite influencers. Influencers such as Alix Earle have the ability to sell an entire company out of a product for months at a time; solely by the act of showing the audience once in a TikTok video. Therefore, even if the influencer is just showing the product without having used or tried it to give an educated opinion, some consumers have already hit purchase. Some influencers get so many packages that they will give some away to their followers. These products can accumulate and cause a massive amount of waste and plastic wrapping. In this research, we will determine how the general public views this phenomenon. The research aims to address what the effect of PR packages on consumers is. How do followers view influencers who receive these packages in relation to authenticity and credibility? We will be using a mixed method to conduct this research. We will start with exploratory, qualitative and move to quantitative.