Understanding and Analyzing Consumer Behavior in Golf Equipment.
Abstract
This study aims to unravel the complex aspects influencing golfers decisions to buy equipment in the constantly changing golf equipment market. Using a mixed-methods approach, the study aims to provide a subtle picture of the processes impacting consumer behavior by integrating quantitative surveys and qualitative interviews. Brand loyalty, product attributes, pricing schemes, and the influence of peer recommendations are among the important variables that are being examined. After obtaining Results, they should demonstrate how important brand reputation is to seasoned golfers, whereas inexperienced players prioritize affordability and easy-to-use designs. Furthermore, distinct preferences among different age groups, genders, and skill levels are shown by demographic differentials. Golfers in their twenties are particularly interested in new technology in golf equipment, whereas older players value quality and dependability. This research also aims to give corporate stakeholders useful consequences in addition to adding information to the academic conversation. Manufacturers and marketers are able to customize their methods to satisfy the needs of the golfing community by comprehending the distinctive needs of various consumer categories. Therefore, this study acts as a guide for improving marketing strategies and assuring a focused and successful interaction with the differing tastes of golf lovers. Key words: Golf Equipment, Consumer behavior, Brand loyalty, Purchasing decisions, market segmentation, marketing strategies, technological advancements.
Understanding and Analyzing Consumer Behavior in Golf Equipment.
Magnolia Ballroom
This study aims to unravel the complex aspects influencing golfers decisions to buy equipment in the constantly changing golf equipment market. Using a mixed-methods approach, the study aims to provide a subtle picture of the processes impacting consumer behavior by integrating quantitative surveys and qualitative interviews. Brand loyalty, product attributes, pricing schemes, and the influence of peer recommendations are among the important variables that are being examined. After obtaining Results, they should demonstrate how important brand reputation is to seasoned golfers, whereas inexperienced players prioritize affordability and easy-to-use designs. Furthermore, distinct preferences among different age groups, genders, and skill levels are shown by demographic differentials. Golfers in their twenties are particularly interested in new technology in golf equipment, whereas older players value quality and dependability. This research also aims to give corporate stakeholders useful consequences in addition to adding information to the academic conversation. Manufacturers and marketers are able to customize their methods to satisfy the needs of the golfing community by comprehending the distinctive needs of various consumer categories. Therefore, this study acts as a guide for improving marketing strategies and assuring a focused and successful interaction with the differing tastes of golf lovers. Key words: Golf Equipment, Consumer behavior, Brand loyalty, Purchasing decisions, market segmentation, marketing strategies, technological advancements.