Social media and Mental health
Faculty Mentor(s) Name(s)
Ania Rynarzewska
Abstract
A recent study says in 2022, more than 75% of brands have a dedicated budget for influencer marketing. Influencers affect their viewers to buy what they are promoting, but does this affect their relationship if the product is not as good as they say? Some influencers seem to have perfect lives and create an unrealistic reality which can make some viewers feel down on themselves. Do Social Media Influencers have negative effects on viewers' mental health? Influencers have a great impact on brand promoting as well as setting trends for people. The main source of marketing nowadays is from social media. It is very common for people to post certain things in order to make money, but many influencers do not post the other realistic side of their lives. We are going to use netnography and mixed marketing research to compare the relationship between influencers and their audience. Our sample will mostly consist of college students that use Tik Tok and Instagram that love to watch influencer videos.
Start Date
27-3-2024 10:00 AM
End Date
27-3-2024 10:50 AM
Location
Magnolia Ballroom
Social media and Mental health
Magnolia Ballroom
A recent study says in 2022, more than 75% of brands have a dedicated budget for influencer marketing. Influencers affect their viewers to buy what they are promoting, but does this affect their relationship if the product is not as good as they say? Some influencers seem to have perfect lives and create an unrealistic reality which can make some viewers feel down on themselves. Do Social Media Influencers have negative effects on viewers' mental health? Influencers have a great impact on brand promoting as well as setting trends for people. The main source of marketing nowadays is from social media. It is very common for people to post certain things in order to make money, but many influencers do not post the other realistic side of their lives. We are going to use netnography and mixed marketing research to compare the relationship between influencers and their audience. Our sample will mostly consist of college students that use Tik Tok and Instagram that love to watch influencer videos.