Impact that Super Bowl 57 had on the City of Glendale, Arizona
Faculty Mentor(s) Name(s)
Ania Rynarzewska
Abstract
Introduction This research project’s main purpose is to explore the impact that occurred on the city of Glendale, Arizona due to them hosting last year’s biggest football event in the country, Super Bowl 57. Every year, the Super Bowl is widely renowned as the most popular sports event in the nation. Because of all the attention built around the event, this study seeks to understand how it contributes to the success, image, and economy of the city. Research Questions How do social and cultural factors contribute to the overall economic impact of the Super Bowl on host cities? What are the long-term effects, both positive and negative, on the local economy and community after hosting the Super Bowl? Relevance Around this time of the year, the Super Bowl is televised to be broadcasted for all of the United States to see. It is also frequently the most watched televised event every year. Because of this, every city that the sporting event is held in looks forward to the benefits that the city is expected to reap. Method The research will employ a mixed-method approach: Collect economic data from host cities pre- and post-Super Bowl, focusing on key indicators such as employment rates, local business revenue, and tourism statistics. Analyze media coverage and public sentiment to gauge the overall perception of the event. Sample or Population of Interest The study will focus on people who reside in Glendale or have connections to the city. This includes business owners, residents, and sports fans. The research will also consist of opinions from neutral people who watched the Super Bowl and have an understanding of the effects big events have on cities.
Start Date
27-3-2024 9:00 AM
End Date
27-3-2024 9:50 AM
Location
Magnolia Ballroom
Impact that Super Bowl 57 had on the City of Glendale, Arizona
Magnolia Ballroom
Introduction This research project’s main purpose is to explore the impact that occurred on the city of Glendale, Arizona due to them hosting last year’s biggest football event in the country, Super Bowl 57. Every year, the Super Bowl is widely renowned as the most popular sports event in the nation. Because of all the attention built around the event, this study seeks to understand how it contributes to the success, image, and economy of the city. Research Questions How do social and cultural factors contribute to the overall economic impact of the Super Bowl on host cities? What are the long-term effects, both positive and negative, on the local economy and community after hosting the Super Bowl? Relevance Around this time of the year, the Super Bowl is televised to be broadcasted for all of the United States to see. It is also frequently the most watched televised event every year. Because of this, every city that the sporting event is held in looks forward to the benefits that the city is expected to reap. Method The research will employ a mixed-method approach: Collect economic data from host cities pre- and post-Super Bowl, focusing on key indicators such as employment rates, local business revenue, and tourism statistics. Analyze media coverage and public sentiment to gauge the overall perception of the event. Sample or Population of Interest The study will focus on people who reside in Glendale or have connections to the city. This includes business owners, residents, and sports fans. The research will also consist of opinions from neutral people who watched the Super Bowl and have an understanding of the effects big events have on cities.