Is the Tween Market Dispersing?
Faculty Mentor(s) Name(s)
Ania Rynarzewska
Abstract
In today’s market, influencers have a tremendous amount of control over what consumers purchase. The average consumer is able to see a person use the product and see its effects in real time. With that being said, the age in which children are able to use social media is decreasing. Younger children are beginning to have the same information access as adults. While the effects of social media on children have been a major question over the past 10 years, I would like to pose the question of how these young consumers are being affected by the increasing number of influencers. Due to their immense access to the same products that young adults are using, they are skipping over their typical age-appropriate products and jumping towards teen-targeted products. The question I will be researching is are we seeing the diminishing of the tween population? The relevance of this question to the marketing world is how this will affect how these younger generations will respond to future advertising techniques. Since their brains have not fully developed, it is difficult for them to make sound purchasing decisions. Children and young teens also have a huge impact on their parents’ buying practices, and if we see the disappearance of the tween population, this could put many businesses under hot water. The method I will be using for this research proposal will be a mixed method approach in which I will undergo exploratory, qualitative, and quantitative research. The exploratory research will begin with a survey that investigates what industries that various age groups are influenced to purchase. I will then cross analyze the age groups to see if the typical tween ages of 10-13 are influenced to purchase from similar industries as the older age groups
Start Date
27-3-2024 4:10 PM
End Date
27-3-2024 4:18 PM
Location
Atkinson 107
Is the Tween Market Dispersing?
Atkinson 107
In today’s market, influencers have a tremendous amount of control over what consumers purchase. The average consumer is able to see a person use the product and see its effects in real time. With that being said, the age in which children are able to use social media is decreasing. Younger children are beginning to have the same information access as adults. While the effects of social media on children have been a major question over the past 10 years, I would like to pose the question of how these young consumers are being affected by the increasing number of influencers. Due to their immense access to the same products that young adults are using, they are skipping over their typical age-appropriate products and jumping towards teen-targeted products. The question I will be researching is are we seeing the diminishing of the tween population? The relevance of this question to the marketing world is how this will affect how these younger generations will respond to future advertising techniques. Since their brains have not fully developed, it is difficult for them to make sound purchasing decisions. Children and young teens also have a huge impact on their parents’ buying practices, and if we see the disappearance of the tween population, this could put many businesses under hot water. The method I will be using for this research proposal will be a mixed method approach in which I will undergo exploratory, qualitative, and quantitative research. The exploratory research will begin with a survey that investigates what industries that various age groups are influenced to purchase. I will then cross analyze the age groups to see if the typical tween ages of 10-13 are influenced to purchase from similar industries as the older age groups