National Park Service Water Bottle and Shopping Bag Packaging
3.6” x 7.9” and 11.9” X 11.9”
These two gift shop products use the curvature found in mountain ranges to create cutouts along the sides and tops of the water bottle and shopping bag. Both of these designs also reflect the new slogan for the National Park which is “Discover Our America.” This shows the inclusion of the National Park Services to anyone who wants to discover these great landscapes.
My design work focuses on creating a more contemporary and vibrant brand identity for the National Park Service so that more funding can measured and appropriated to the agency. These works include a new logo, symbology, signage, font, and membership cards which all use some of the original iconic shapes of the past National Park branding in order to create some recognition when confronted with these new branding elements. Design works such as, a mobile app and brochure also utilize new technologies to create a more seamless informative experience for visitors. Notebooks, shopping bags, and water bottle designs were also created to be put in National Park gift shops to increase the revenue received from visitors. These uniform brand elements use fluid and organic mountainous shapes along with bright shades of orange and yellow to reflect the joy of visitors when discovering these unique American Landmarks.