Event Title
Olympic Sponsor Advertising: The Impact of the Olympic Host Country on the Advertising Methods of Sponsors
Faculty Mentor
Mary Land
Keywords
Mary Land
Abstract
This study will attempt to discover if the host country for the Olympics affects the advertising methods of Olympic sponsors. The values displayed within advertisements of 10 Olympic Sponsors (Coca-Cola, Visa, Bell, McDonald’s, Kellog’s, Visa, Budweiser, Samsung, Johnson and Johnson, and Panasonic) that aired during the 2014 Sochi Olympics, 2012 London Olympics, and the 2008 Beijing Olympics will be analyzed and compared. The findings of this study will show if the Olympic’s host country affects how sponsors advertise their brands.
Session Name:
Advertising, Sponsorship, and Image in the Olympics
Start Date
4-4-2014 10:15 AM
End Date
4-4-2014 11:15 AM
Location
HSB 201
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Olympic Sponsor Advertising: The Impact of the Olympic Host Country on the Advertising Methods of Sponsors
HSB 201
This study will attempt to discover if the host country for the Olympics affects the advertising methods of Olympic sponsors. The values displayed within advertisements of 10 Olympic Sponsors (Coca-Cola, Visa, Bell, McDonald’s, Kellog’s, Visa, Budweiser, Samsung, Johnson and Johnson, and Panasonic) that aired during the 2014 Sochi Olympics, 2012 London Olympics, and the 2008 Beijing Olympics will be analyzed and compared. The findings of this study will show if the Olympic’s host country affects how sponsors advertise their brands.