Event Title
Analyzing Sponsorship in the 2014 Olympics: Are Advertisers Bias to Gold Medal Teams?
Faculty Mentor
Mary Land
Keywords
Mary Land
Abstract
This study will observe advertisements during the 2014 Winter Olympics and the selection of the events during which they are presented. Considering the ads on the NBC television network from the week of February 17-23, during the time period between 8-11 p.m., our research will evaluate each advertisement and whether or not the predictions based on the success of the US teams are a contributing factor of their placement. The number of advertisements with Olympic content will also be included in this research and the way in which they relate to the recent events of the Olympic games that were shown at these specific times.
Session Name:
Advertising, Sponsorship, and Image in the Olympics
Start Date
4-4-2014 10:15 AM
End Date
4-4-2014 11:15 AM
Location
HSB 201
Analyzing Sponsorship in the 2014 Olympics: Are Advertisers Bias to Gold Medal Teams?
HSB 201
This study will observe advertisements during the 2014 Winter Olympics and the selection of the events during which they are presented. Considering the ads on the NBC television network from the week of February 17-23, during the time period between 8-11 p.m., our research will evaluate each advertisement and whether or not the predictions based on the success of the US teams are a contributing factor of their placement. The number of advertisements with Olympic content will also be included in this research and the way in which they relate to the recent events of the Olympic games that were shown at these specific times.