Event Title
Is Attendance Sensitive to Team Performance in Major League Baseball?
Faculty Mentor
Benjamin Scafidi
Keywords
Benjamin Scafidi
Abstract
In my study I set out to answer the question of whether or not win percentage affects attendance in Major League Baseball. The average MLB player made just over 3.2 million dollars in 2012 so there are clearly very large expenses associated with running one of the 30 MLB franchises that are paid for by revenues that are mainly generated through attendance. The answer to my question as well as learning other factors that significantly affect attendance will allow franchises to make appropriate business decisions to maximize revenues. Using an OLS regression with a multitude of continuous and dummy variables from MLB teams and cities from 2004-2011 I found statistical significance to support my hypothesis that attendance is indeed sensitive to team performance but also very contingent upon league wide performance.
Session Name:
Sports Economics
Start Date
4-4-2014 10:15 AM
End Date
4-4-2014 11:15 AM
Location
HSB 300
Is Attendance Sensitive to Team Performance in Major League Baseball?
HSB 300
In my study I set out to answer the question of whether or not win percentage affects attendance in Major League Baseball. The average MLB player made just over 3.2 million dollars in 2012 so there are clearly very large expenses associated with running one of the 30 MLB franchises that are paid for by revenues that are mainly generated through attendance. The answer to my question as well as learning other factors that significantly affect attendance will allow franchises to make appropriate business decisions to maximize revenues. Using an OLS regression with a multitude of continuous and dummy variables from MLB teams and cities from 2004-2011 I found statistical significance to support my hypothesis that attendance is indeed sensitive to team performance but also very contingent upon league wide performance.