Event Title
How Olympic Sponsors Incorporate the Games In Their Commercials
Faculty Mentor
Mary Land
Keywords
Mary Land
Abstract
The purpose of this research project is to examine how the Olympic Sponsors of the 2014 Sochi Olympics incorporate the Olympics into their commercial ads. This study will look at the way that advertisers promote their brand in conjunction with the Olympics. Advertisements from multiple Olympic sponsors will be examined using content analysis. Strategic methods, visuals and copy will be compared in each advertisment.
Session Name:
Advertising, Sponsorship, and Image in the Olympics
Start Date
4-4-2014 10:15 AM
End Date
4-4-2014 11:15 AM
Location
HSB 201
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How Olympic Sponsors Incorporate the Games In Their Commercials
HSB 201
The purpose of this research project is to examine how the Olympic Sponsors of the 2014 Sochi Olympics incorporate the Olympics into their commercial ads. This study will look at the way that advertisers promote their brand in conjunction with the Olympics. Advertisements from multiple Olympic sponsors will be examined using content analysis. Strategic methods, visuals and copy will be compared in each advertisment.