Event Title

How Olympic Sponsors Incorporate the Games In Their Commercials

Faculty Mentor

Mary Land

Keywords

Mary Land

Abstract

The purpose of this research project is to examine how the Olympic Sponsors of the 2014 Sochi Olympics incorporate the Olympics into their commercial ads. This study will look at the way that advertisers promote their brand in conjunction with the Olympics. Advertisements from multiple Olympic sponsors will be examined using content analysis. Strategic methods, visuals and copy will be compared in each advertisment.

Session Name:

Advertising, Sponsorship, and Image in the Olympics

Start Date

4-4-2014 10:15 AM

End Date

4-4-2014 11:15 AM

Location

HSB 201

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Apr 4th, 10:15 AM Apr 4th, 11:15 AM

How Olympic Sponsors Incorporate the Games In Their Commercials

HSB 201

The purpose of this research project is to examine how the Olympic Sponsors of the 2014 Sochi Olympics incorporate the Olympics into their commercial ads. This study will look at the way that advertisers promote their brand in conjunction with the Olympics. Advertisements from multiple Olympic sponsors will be examined using content analysis. Strategic methods, visuals and copy will be compared in each advertisment.